Formed in 2020, GOOROO is a premium, boutique audio partner that handles the full spectrum of sound, from original composition and sonic branding to sound design, voice recording, podcast editing, post production, and broadcast mixing.

We’re a lean, award-winning team delivering top tier work without traditional agency bloat, fast enough to turn custom audio in as little as 24 hours and steady enough to partner for years. You get direct access to our “GOOROO Orchestra” of composer engineers and audio specialists, with clear communication and calm collaboration, plus AI tools where helpful, always guided by human taste. The result is bespoke, emotionally resonant audio and a warm, extremely professional experience you can trust.

Meet The Founders

Sami Freeman is a singer, pianist, and composer with a background in building brands, blending organic and electronic textures across songs and film scores. At Gooroo Music, she leads client outreach, communication, and project management—and is passionate about building long-term relationships with clients and collaborators.

Jeff Kolhede is a producer, audio engineer, and composer with credits on multiple Grammy-nominated projects, including the trailer for the Academy Award-winning Moonlight. At Gooroo Music, he leads client outreach, creative direction, and the Gooroo Orchestra. Jeff champions the Bay Area music community through collaboration and mentorship.